Include specific information on the population or clientele that your project is focused on.
Exactly who are the clientele? Who is included in the clientele group?
In what ways have you already had contact with the clientele group?
Can you show that you have the support of the clientele group to move ahead with the project?
In what ways have members of the clientele group been involved in the preparation of the proposal?
What other agencies are involved with this clientele group (and have these other agencies been included in your proposed project)?
It's important for the funding agency to see how much the clientele group has been involved with the project and the preparation of the proposal. (Sometimes a project is funded and then the director finds that the clientele group does not want to be involved!! Don't let that happen to you.)
Be sure to clarify why it is important for the funding organization to be concerned about your clientele. Your proposal should clearly indicate how assisting your clientele is in the best interests of the funding organization.